Still searching for the best keynote speaker for your event? Sit down for a minute and go over this list. It’ll make your work easier.
1.Look for authorities in your field.
The common dilemma of event organizers is whether to go for expertise or for popularity. Many industry leaders and credible experts are not really popular enough to boost attendance. However, many popular celebrities and authors aren’t backed by solid credentials to make them credible to take the stage.
Where there is valuable information, the audience are bound to follow. That’s everything you have to consider, so you just have to focus on selecting from a roster of authorities in your field. After all, a good marketing campaign can compensate for the speaker’s lack of popularity.
2.Engage with a speakers bureau to have your needs discussed.
A speakers bureau is a group of experienced public speakers with different areas of specialization. They specifically cater to organizations in need of a keynote speaker. They have a readily available pool of talents, which makes finding the right speaker for your event easier. Oftentimes, they also have entertainers like standup comedians, emcees, and facilitators. The group can give you suggestions based on their experience and the preferences of their past clients.
Schedule a meeting with them and discuss their roster of talents. You can pick a tip or two even if you don’t end up booking one of them.
3.Pick the keynote speaker that best resonates with your audience’s demographics.
Admit it, different demographics also suggest different preferences. An audience mainly composed of African-Americans also highly prefer African-American speakers. The same is true for Asians, Latinos, and Caucasians. This may sound racist, but it is a reality that most event organizers have to deal with regularly. Some people just take it too personally and invest a lot of emotions when listening to a speaker.
Still, many people don’t really look at other factors aside from the speaker’s credentials, but you also have to uphold a certain level of sensitivity when deciding on the keynote speaker to hire.
4.Ask your colleagues in the industry to recommend some speakers and get possible references.
Why scout on your own if you can have credible referrals from colleagues in the industry. They surely have experience in organizing events and hiring keynote speakers, and you may pick up some valuable lessons from that.
What’s good about asking for referrals is that you get to collect the best names you can ever find. You save time and energy without really compromising the quality of service you get. Asking for referrals is also a healthy practice among businesses as it keeps the connection alive, making sure that your network continues to work in your favor.
5.Look back to your past events to pick the “good” and avoid the “bad.”
Learn from your mistakes and remember from your successes. Consider past speakers who have worked for your organization, as well as other candidates that may have been busy before but are already available now. Also make sure that you avoid the things that caused some delays and problems in your past events so that you can move forward with a better plan at the present.
6.Involve the participants in determining what they need.
The participants in the event—the ones who are actually the receiver of the speaker’s speech—know what they need better than anybody else, regardless of any evaluation process done or evaluation tool used. Hence, learn how to heed their side to determine their preferences and opinions. Sometimes, they don’t really need a famous keynote speaker, only one who really knows what he is saying and can explain things in a straightforward manner minus the flair.