It takes a great singer to truly know a great singer, so it’s no wonder when David Nail finally found Adele, he was head over heels for her subtle pop-soul. And like great singers do, it wasn’t long until he was singing “Someone Like You” to warm up his vocal chords before his shows. The love affair between a man, a chanteuse, and her song led to an acoustic performance clip that will anchor a special VEVO/YouTube David Nail Playlist Promotion on June 18th.
“When my manager called me to tell me, I thought it was funny,” says the Grammy-nominated vocalist. “We did the video just for friends who’d heard me sing the song backstage, and wanted to have access to it. It’s a great song – and it brings so many things out of you as a vocalist, so I wanted to make sure the visuals lived up to it, but I never thought anyone would pay attention to it. I certainly didn’t expect it to turn into something like this…”
Nationally syndicated After Midnight host Blair Garner snuck the performance (via a YouTube feed) on his show this week, then Tweeted about it to his followers. Now the folks at VEVO and YouTube have taken notice, offering the soul country singer prime positioning on Monday.
“Someone Like You” will be featured on VEVO’s front page all day. It will also be cycling through playlists on the entire country roster on YouTube. The projected estimate of hits between the two platforms is expected to reach somewhere in the range of 4 million impressions for Monday.
“I listen to so little music on the radio because I’m such a sports guy, especially during baseball, basketball and football season, so I was late to Adele,” admits the man featured on People.com over the weekend for breaking a finger while making an out for his team at the City of Hope Softball Challenge. “But when I finally heard her, that was it! I was completely all about everything she sings, but especially I loved ‘Someone Like You.’
“That this is happening is a really cool thing, because this was just me singing a piece of music that I loved with absolutely no expectations or plans.”
For the band director’s son from Kennett, Missouri, who knows his way around a song, “Someone Like You” is something else again. Taking on a classic from one of the world’s premiere stylists, he finds a way to make the song his own, offer new meaning, and turn it into a performance to remember.